Our Blog

Social media is strategically significant to growing your business and keeping existing clients. Stylists and salon owners all over the country have been finding fantastic success by using social media to gather new clients and referrals, but one thing is for certain; just because you have an Instagram or Facebook presence doesn’t mean you’ll see results automatically!  Read More

Daniel Dela Cerda Gets Real About His Transition to Sola Salons. “This venture has been a longtime dream of mine, and I couldn't be happier to have Sola as my new home,” says Daniel Dela Cerda, owner of the Daniel Brian Salon at Sola Salons West Lakeview.  Read More

Mother’s Day is right around the corner – Sunday, May 8, 2016! With just about a month left to prepare, now is the perfect time to put together some Mother’s Day packages and promotions for your salon. Read our blog post from last year or check out our list at the end of this post for some great promotion ideas. Once you know which promotion (or promotions) you’d like to use, it’s time to get the word out! Writing your own ads can feel overwhelming, so we wanted to share examples of what to say on a few different marketing channels.  Read More

Ahhh…. Spring is here! Now is the perfect time to shake off the winter blahs and do some spring cleaning and declutter your salon. From time to time, getting rid of things that no longer help you achieve your goals or the things you want in life is necessary. Decluttering increases your ability to focus, reduces overwhelm, and help produce better results in your business. Here are 5 areas to declutter for greater success in your salon.  Read More

Prom is big business. According to Fortune Magazine, the average American family spends $919 on prom-related expenses…including salon visits! Prom can be a great way to not only bump up your seasonal business, but also gain new regular clients. Here are some ideas that may help you increase your salon’s prom biz.  Read More

Entrepreneur Nicole Digilio – owner of the Gypsy Hair Lounge at Sola Salons Port Jefferson Station – keeps a sign on her door. “Good Vibes Only,” it says — and, that mantra pretty much sums up the stylist’s new business mentality.  Read More

When Veronica De Leon joined a Los Angeles-based motivational group called Amigas 4 My Soul, she had no idea that she’d soon be the one uplifting other women. But, that’s exactly what happened when Veronica connected with a like-minded woman last summer, and learned about a nearby women’s shelter catering to victims of domestic violence.  Read More

Sharon still specializes in women’s cuts, and she does custom color, too, keeping up on all of the latest trends from her new studio. There’s a lot that Sharon doesn’t do: perms, extensions and men’s hair, for example. “It’s smart to focus on a niche set of services,” says Sharon, adding, “It’s even hard to be really good at cut and color only. And, I’d rather be really, really good at two things than mediocre at ten.”  Read More

One of the best ways to grow your salon business is to implement a solid referral strategy. We recently asked the Sola community what their number 1 source of new leads is…it’s no surprise that 45% said referrals! Another fun stat? According to the New York Times, 65% of new business comes from referrals!  Read More

Yay…2016 is here! Another year of promise, of possibilities, and of purpose. I know you have great ideas for the upcoming year. I have a goal that I’m very excited about too. My goal is to provide you with real, proven strategies, information, tools, and resources that will help you elevate your salon business, achieve all the success you want in your career, and live your dreams.  Read More

When 34-year-old Fernando Adame left corporate America to launch Final Cut Hair Studio, he knew success would depend on how – and if! – his previous retail experience translated to the hair industry. Fernando – it’s Fernie for short – didn’t have a single client when he opened his salon in September of 2014. “When somebody knows you’re fresh out of beauty school, they really don’t trust you at first,” Fernie says. He knew, then, that he had his work cut out for him. “In a nutshell,” Fernie continues, “My clientele has been built by being online 100 percent, and by backing up my brand.”  Read More

Meet the 10 Sola professionals who have been selected as the 2016 Faces of Sola!  Read More

With a New Year comes a fresh start, along with an exciting opportunity to change your life for the better by creating positive, attainable resolutions. Are you ready to take your salon studio to new levels in 2016? Or maybe your business is exactly where you want it to be, and your goals for the New Year are to focus on your family and personal growth. Either way, sometimes the New Year sneaks up on us and our resolutions quickly fall to the wayside. That's why we've gathered 100 resolutions from current and future Sola professionals to inspire one another to start 2016 right! Set your goals high, and ask yourself: Is what you're doing today getting you closer to where you want to be tomorrow? Cheers to a fabulous and very happy New Year!  Read More

“Working for someone else, you lose your passion for the career,” says Brittany Alford, co-founder of The Hair Bar, located at Sola Salons Downtown Eugene. She and business partner Hollie Haaby were both feeling drained by the day-to-day humdrum; when they couldn’t find a studio that met their needs, they created one — and, the benefits associated with being the boss have far exceeded these stylists’ expectations.  Read More

It’s crazy how quickly summer has turned into fall. The leaves are falling, the decorations are going up, and thoughts are turning to fun holiday gatherings with friends and family. The holidays can be a great time to build your salon’s business, too. Here are seven marketing ideas to help your salon get a bump in business this holiday.  Read More

“From a young age, I’ve always had an eye for artistry,” says Sola Salons Middletown’s Kristyl Bell, owner of Brows by Kristyl Bell. Business is booming; but, Kristyl’s still found time to offer master brow training classes for other professionals at her salon, and she even gets folks from other states, too. “Chicago, Pennsylvania, Tennessee: That’s absolutely humbling that they would travel so far to take a class with me,” Kristyl says. We aren’t surprised, given this guru’s natural talent, expertise and passion.  Read More

“Bookkeeping,” explains Cindy Dudden, Partner CPA with Gracey & Dudden, PC, “is necessary for any small business because it is the way to gauge the health of your company.” Compiling and consolidating financial data – that’s bookkeeping in a nutshell! – tells you about your total expenses, which, in turn, will help you discern your business trends and determine your bottom line: Are you making or losing money? Boost your business with these bookkeeping practices.  Read More

For many salon owners, there’s nothing more perplexing than how to price their salon services. In fact, many of us fear “getting it wrong” so much that we underprice our services, leaving money on the table and jeopardizing the very health of our business. Well, don’t fret. The truth is there’s no such thing as the “RIGHT” price. So, don’t worry about getting it perfect. Perfect doesn’t exist. Strive to reach a healthy balance with optimal pricing. Optimal pricing is getting the highest price possible for your services and your clients leave feeling as though they’ve still received great value.  Read More

“In Indian, Yeshe’ means ‘wise one,’ and that was my mother’s nickname,” says Monique Je' Muhammad, owner of The Yeshe' Salon at Sola Salons Preston Park Village in Plano, Texas. Monique’s wise about all things hair, and she isn’t afraid to admit it. When she was ready to open her second salon, Monique needed a name that really stood for something; she also wanted to honor the woman who had helped her distinguish herself as a stylist and business owner.  Read More

At Sola Salon Studios, our goal is to make it easy for beauty professionals to own and manage their own businesses. From our onboarding process and ongoing educational offerings to our superior social media prowess, here are a few lesser-known tidbits to help you take full advantage of all of the benefits associated with salon ownership through Sola.  Read More

From subtle, natural tones to can’t-miss-‘em bursts of color, there’s a color trend for every client, and a few of Sola’s distinguished colorists are offering up a preview of the season’s hottest hues. Go ahead: Try something new on your (willing) clients this week!  Read More

Starting your own salon business is probably one of the main reasons you came to Sola Salon Studios. It’s a great feeling to be in control of your own destiny, but sometimes there’s just no substitute for teamwork. Strategic partnerships are certainly nothing new in business and marketing.  Read More

Born into a family of stylists, Sue Scott followed her passion – and her legacy – when she entered cosmetology school to pursue a career in hair. “In this industry,” Sue continues, “You can be whatever you want to be.” — especially with Sola around to help.  Read More

A day in the life of a salon professional is busy and social. You jump from client to client, throwing energy into your craft and relationships alike, rarely taking time to rest and recuperate. This lifestyle can lead to fatigue and exhaustion; but the next time you go to reach for that 3rd cup of coffee, try these energy boosters to rejuvenate naturally! These 5 simple tricks can work with your body and mind to build and maintain vitality:  Read More

Every month, Jenni Bailey, Natalie Palmer and Alissa Vallee pool together 10 percent of the profits they’ve made on services, and they donate that sum to a charity or cause of their choosing. The three young, energetic and passionate stylists at Sola Salons Carlsbad near San Diego are making a big impact in a relatively small space.  Read More