Our Blog

‘Tis the season for beachy waves and tousled tresses, thanks to spring break on the horizon. This is a great how-to you can teach your clients to recreate while they are on vacation and it is also one that is easy to achieve when you’re pressed for time in the salon and need to give a client a finished look in a flash.  Read More

Try thinking differently this Spring - as if every appointment is welcoming a good friend into your home. What impression was created? Are the little details contributing to your big picture the way the should be? Similar to a posh resort spa, where every sense is immersed and each object has its proper place, your studio serves as a showcase for your personal style and warm hospitality…and it all starts with a clean, organized space.  Read More

The month of February is Black History Month, and it got us thinking, "How has the professional beauty industry changed over the past 60+ years for the advancement of black beauty professionals? What kind of evolution has occurred since the Civil Rights Movement, and since iconic individuals like Martin Luther King Jr., Rosa Parks, and Malcolm X had their voices heard? How has this movement and awareness paved the way for the African-American beauty professional?"  Read More

Let's face it - we live in a world where consumers rarely make decisions without first visiting the web. When was the last time you went to a restaurant or paid for a service without searching Google to find pictures and info? Whether we like it or not, the web has changed the way we find, interact with, and review businesses.  Read More

The day of love, romance, and little pink hearts is just around the corner, and – trust us – Cupid isn’t the only one capable of boosting business in February. Read on for easy Valentine’s Day marketing strategies that’ll have your clients falling head over heels for your services!  Read More

Over the course of three appointments, Ashley Lewis, @the_blondologist, from Nest Hair Studio in Richmond, has been strategically transitioning her long-term client Kristina Wade’s color into this bright balayaged ombré. In this how-to, she shares her last stage color formulas along with an image of her placement to help you recreate this color service on your client.  Read More

When you work hard, you catch people’s attention, and when you make an impact and a lasting impression, you deserve some recognition for all your efforts. This is why we’ve created the Faces of Sola. Each year we select 10 salon professionals in the Sola community who have done just that; individuals who have earned the opportunity to be acknowledged for what they’ve done well. They are beauty pros that are excelling not only in the careers but also in their Sola studios.  Read More

You know the drill: There’s a mad rush to book appointments between Thanksgiving and Christmas, and then – come January and February – business lags. What’s a salon owner to do? You can start by checking out these practical tips for keeping revenue flowing steady into the New Year.  Read More

A self proclaimed control-freak, Sharon Hinkle, owner of Blend Studio in Tacoma, Washington, was fed up with working for salon managers and owners who were focused on quantity over quality. In this Q&A, Sharon shares a few time management strategies, in salon practices and social media tactics that have helped her create her own definition of success.  Read More

Fernie Adame is giving thanks on so many levels this Thanksgiving. He was diagnosed with skin cancer last year and can happily say he has beaten it and is cancer-free today. In addition to that, he has opened up his second Sola location and is successfully operating two salons in two different cities in two different states, New Mexico and Nevada. Business is booming thanks to a clever social media strategy he'd like to share with you all, today.  Read More

On Monday, November 6, 2017, 200 Sola professionals from across the nation gathered at the Juniper Hotel Cupertino for the Sola Sessions: San Jose. Wow. We at Sola are overwhelmed with gratitude for the #SolaFam and all the artists and educators who joined us for a one-of-a-kind day filled with new ideas, budding friendships, awesome stories, and more than a little magic.  Read More

"In #MySola, I can personalize and embrace my work environment as much as I want."  Read More

Find out how Amber Lee, owner of Roots Hair Studio in Wilmington, North Carolina has built her business to having a 2-3 month wait list for new clients. Private salons like the ones offered at Sola are very conducive to building strong relationships with salon guests. “You’re alone in your studio, and you have that intimate, one-on-one time with your clients,” Amber says. “What I love about Sola is that you aren’t totally alone. You also have a family to empower you.”  Read More

Kenya Kirk is one of our 2017 Faces of Sola who is quite savvy when it comes to creating events and services in her salon that help her book stay full and keep clients consistent with pre-brooking. In addition to thinking outside the client retention box, she is giving back to her community in a beautiful way with a nonprofit dedicated to making wigs for kids with cancer. In this Q&A, she shares some wisdom that will help you grow your heart and your own businesses.  Read More

Social media is a crowded place. Learn how to create content that stands out, tells a compelling story and captivates your followers in a way that's unique to you!  Read More

With more than 30 years experience behind the chair, Peter G' is sharing his best tips for staying on the cutting edge of education and paying his studio rent in retail!  Read More

This season, make your studio a place for tricks and treats with simple marketing strategies that won’t break the bank.  Read More

Freedom to live the life you love!  Read More

Have you ever cut or colored someone’s hair and at the end of the appointment, they say they love it, pay you (with tip) and you send them on their merry way? Of course, that happens every day! Well, we all know that once in a blue moon, that same person contacts you the very next morning through phone or text and says that she is unhappy and wants her money back, or asks if you can to re-do it. Yep, it happens. How do you respond? It often puts people at a loss for words. You thought everyone was happy and then suddenly you are hit with this confusion. How do you handle it?  Read More

We'd love to escape to your Sola, too!  Read More

There’s no place like your Sola home!  Read More

Ashley Lecroy and Sabrina Solis just took their first vacation in two years! And the stylists have had plenty to toast to since opening their joint salon – Lush Hair Studio – in July of 2015 at Sola San Marcos. When Ashley and Sabrina met a decade ago in beauty school, the two were fast friends. The stylists even share a similar story regarding their journey into the industry. After high school, both Ashley and Sabrina enrolled in college for a semester — then promptly switched to cosmetology school!  Read More

We know that people can get comfortable and complacent working for someone else, but when a salon environment becomes toxic and the salon owner/manager isn’t willing to invest in your future, it’s time to make a change. Case in point for Sue Scott, Owner of Wisp Salon in Alexandria, Virginia, who went with her gut instinct and took a leap of faith. She shares her story, some tips on how to keep clients excited, and some things to keep in mind when you’re giving your next client consultation.  Read More

A new moon occurs this Saturday, September 16, and in astronomy, this is a time when the sun and moon are perfectly aligned. Many astrologists believe that the moon is the ruler of our emotions, and a new moon is a time for transformations, new beginnings — maybe even a new hairdo! Read on for a special astrological list designed to help you figure out which styles are best for your clients based on their zodiac signs. If they can’t decide on a cut, why not let the stars pick for them?  Read More

Fall back into savings! The weather is cold, but these deals are hot! We know some of these lines sound super cheesy, but there’s a reason small business owners use them anyway. Seasonal marketing works! As summer winds down, grab the attention of your clients with these simple seasonal marketing strategies.  Read More