Our Blog

Having a strong web presence is one of the most important investments you can make for your business to be successful and grow. SolaGenius offers the ability to create an attractive, user-friendly booking website that reflects your unique brand, helping clients discover your business and easily book online 24/7. Learn how SolaGenius has helped some of our Faces of Sola build their business, brand, clientele, and most importantly, increase their profits.  Read More

For many of you, and for most of our Faces of Sola, it was a no-brainer. You knew right away the Sola life was the one you wanted to live. But it isn’t uncommon to be unsure and sit on the fence wondering if making taking the leap of faith is the right thing to do.  We asked our 2018 and 2019 Faces of Sola a question we knew they could ALL answer without hesitation: What would you say to a room full of beauty professionals who were on the fence about joining Sola? Read what each of them had to say.  Read More

As professionals in the beauty industry, if we want to continue elevating ourselves as well as our industry as a whole, we must make it a priority to continue our education, long after leaving beauty school. At Sola, we are always striving to provide top education, whether digital or in person, so no matter what kind of learner you are, or what your specialty is, you always have the tools and resources you need to stay ahead of the curve. Make it your mission to explore at least one of these resources this year, and we have a feeling once you start the fun won’t stop.  Read More

According to the National Retail Federation, consumers will spend a near-record $19.6 billion on Valentine’s Day this year. Holy cow! The NRF survey also revealed that 23.7% of respondents planned on giving a “gift of experience,” and 42.3% said they would love to receive an experience as a gift from a loved one! ‘Tis the season to “Pamper Someone you Love” and “Treat ‘Yo-Self” – and it’s time to position your studio as the ultimate celebration destination.  Read More

With an easy-to-use search function for consumers, a detailed database of SolaGenius pros, and a refreshingly simple way for clients to search, discover and book, BookNow by SolaGenius gives you more visibility and scheduling power than ever before. We broke it down with some helpful FAQs to help you rock online booking like a boss.  Read More

Read tips from Amanda Fagan to help you live and work an intentional life. "I’ve found that being intentional is about changing perspective, actions and behaviors in a positive way and acts as an antidote to stress. While I don’t hold the key to all the answers, I have moved from a stress and anxiety led life to one where I remain intentional in my process to continue to grow and recover. I am deeply grateful for the blessings that this perspective has resulted in."  Read More

Our 2019 Faces of Sola are like a perfectly completed jigsaw puzzle. We have fit together a range of beauty pros—a master barber, a spray tan expert, a natural hair guru, a vivids color specialist, to name a few—who have interesting backstories and hobbies—a photographer, a law enforcement graduate, an aerialist, an immigrant, a cancer survivor. They each bring something unique and authentic and are so excited to finally introduce you to them! As you embark on a year-long journey with us and the 2019 Faces of Sola, you’ll quickly see why this group of 10 beauty professionals found their way to the top of our list for 2019.  Read More

Success doesn’t necessary require a surplus of years— and Emily Buckley’s proving that from her Tucson-based salon, where she attracts clients with a stellar marketing program.  Read More

Running your own salon isn’t easy, but the tools in SolaGenius were designed to do the heavy lifting for you, saving you hours each day. During this hectic holiday season, give yourself the ultimate gift - time. Check out these 5 ways SolaGenius helps you take control of your time in and out of the salon and run your business like a #Boss.  Read More

Meet the revolutionary online booking search engine exclusive to SolaGenius. The SolaGenius app was built to fuel the success of the most ambitious Sola beauty pros, with salon management tools to run your Sola like a boss. Find out how this game-changing technology is taking online booking to a whole new level.  Read More

How’s that retail in your Sola selling? If you have products flying off the shelves and you’re making enough of a profit to pay your rent (yes, it can be done!), then congrats and keep on sellin’. But if it’s not making a profit and you have nothing but dust bunnies, then it’s time to rethink this space, no matter how big or small it may be.    Read More

If someone were to ask if you were living your life with intention, would you be able to answer honestly? Would you even know what it means to live your life with intention? We sat down with Amanda to find out just exactly what it means for her and how you can find intention in your everyday life.  Read More

It’s easy to get bogged down with the day in and day out of being an entrepreneur, especially during the holidays, but Thanksgiving is the perfect time to slow down and reflect on the people who make owning a Sola salon so meaningful - your clients! Here are a few ways you can show your clients your appreciation.  Read More

Whether you’re cross-promoting and collaborating within your Sola or you’re partnering with local businesses, getting more exposure for your brand will keep your business thriving. We spoke with one of our 2018 Faces of Sola Morgan Cameron who shared some creative cross-promoting tips.  Read More

One of the best parts of owning your own salon is the ability to create your ideal clientele. If you desire to work with textured hair, curl patterns and specialized needs but don’t already have clients with those hair types, it will require a bit of strategic planning to start attracting a new type of client. So we turned to our 2018 Faces of Sola, Mahogany Plautz, owner of Carve Salon in Minneapolis, Minnesota for a little advice.  Read More

For many salon owners, the holidays are one of the busiest times of the whole year. Small business owners everywhere are gearing up to capitalize on holiday merriment, so don’t let the holiday bustle get the best of you. Invite your guests and loved ones to sell-a-brate the holidays with you in your salon studio! Check out these holiday marketing tips that will keep your guests coming back for more in 2019….  Read More

For estheticians, building an Instagram brand can be challenging because there are only so many eyebrows and after shots of facials you can post! One esthetician that is killing it with content is Morgan Cameron, owner of Enlightened Beauty and one of our 2018 Faces of Sola. We asked Morgan to share 10 tips for using Instagram to grow your brand and increase your clientele.  Read More

In our 5 Business Tips from an Attorney blog, attorney Christopher Matthew, and owner of Dillinger’s Hair Company touched on the importance on why you should form a separate business entity, either a corporation or an LLC. We asked him to explain those reasons in more detail because, let’s face it, not everyone has the opportunity to get free, helpful advice from an attorney!  Read More

There are a lot of perks to owning your salon, but with freedom and flexibility also comes pressure to constantly have clients in your chair. As a Sola salon owner for the past 7 years, I've learned that one thing that makes salon ownership less stressful is having my books filled at least six to eight weeks out. But to have them filled requires a healthy clientele. Here are the do's and don'ts I’ve learned for building and nurturing a clientele.    Read More

Two days, 10 vendors, 16 presenters, 400 beauty professionals, and over 1000 balloons, the Chicago Sola Sessions provided endless opportunities for our attendees to discover inspiration, education, and community - yielding the biggest and most successful Sola Sessions to date! Check these 10 reasons why this was a Sola Sessions for the books!  Read More

One of the greatest parts of an event like the Sola Sessions is the knowledge and wisdom our community is able to share with each other. We wanted to capture some of that wisdom we collected on our Wisdom Wall where we had attendees offer their best Sola advice.  Read More

Don’t we all want a happier and healthier work-life balance? Discover how SolaGenius can not only help you achieve success in your business but in your personal life as well.  Read More

To be a successful salon owner today, you must know how to grab the attention of your customers. Creating a cohesive and engaging digital brand identity isn’t as easy as some may think. So in case you aren’t a social media savant, it helps to have accessible resources to give your social media posts an edge. Here are 5 user-friendly apps and websites you can explore to take your social media channels to the next level.  Read More

SolaGenius now has another business-building feature to help you grow your business. This feature helps you turn more followers into customers, get booked faster and elevate your client's experience further!  Read More

There are infinite ways life can throw curveballs your way, but the only thing you can ever be sure of is a change is gonna come (cue Sam Cooke). Change can be great. It can  open us up to new opportunities and new people we never would have met. But change can also bring uncertainty and fear.  Read More