Our Blog

An optimized social media profile will tell your followers who you are and what your profile is about. Here are a few simple ways you can optimize your social media profiles to make sure you’re getting the most value possible from your social media marketing.   Read More

Passionate. Confident. Go-getter. Find out what drives Sadé’s success...  Read More

Growing a beauty business isn’t just about keeping existing clients, it’s also about attracting new clients. How can you do both? It's easy - use the power of reviews! Reviews give potential clients access to feedback from other clients. Having a collection of detailed, positive reviews makes it more likely for potential clients to be confident in booking you!  Read More

Eat. Sleep. Create. Repeat. Check out Jenn Silva’s #MySola feature and find out her recipe for success at Sola!  Read More

NYC-based hairstylist Sade Williams worked at one of the most prestigious salons in the industry, but knew she had the potential to build her own brand. In this in depth Q&A, she shares why she left working at Ted Gibson’s salon, tips on how to find a mentor and create a portfolio, and ways to land more freelance work. She also explains how creating an apprenticeship/assistant program helped her bring that big-city level of service to her 150 square-foot Sola studio.  Read More

“I’m one of the old dogs around here,” says Ralph Lyman, owner of Hair Mechanix at Sola Shoppes at the Village in Green Bay. Ralph has been working in the industry for 24 years — but he might not have gotten into hair at all if it hadn’t been for a friend convincing him to move to Green Bay on a whim! But before long, he was touring a cosmetology school in the area, and Ralph says, “I just fell in love.” The hairdresser, you see, had always loved art – especially sculpting – and his newfound passion was strikingly similar to his former pastime.  Read More

Can we get an A-MEN to that?!  Read More

You wear so many hats as an independent salon owner at Sola. You’re an artist, receptionist, bookkeeper, marketing director and so much more. What if you could simplify your day-to-day and focus on being an artist? Introducing your new best friend, a technology solution that was truly made just for you: SolaGenius. We recently caught up with eight SolaGenius rock stars to find out the ways technology is helping to run their businesses efficiently. From online booking to customer management to point-of-sale, there are so many ways SolaGenius can help Run Your Sola Like a Boss.  Read More

Next time you need a quick burst of energy during a long and hectic day behind the chair, try one of these tips for increasing vitality – naturally!  Read More

For Katelyn Ross of Salon Eight One Two, #MySola means an outlet to give back to her community.  Read More

Throughout our time at Paul Mitchell’s Business rEvolution, our brains were filled with knowledge and our hearts were touched by the love and energy that filled the room. Topics ranged from social media to retailing to business by the numbers, but much of the magic was in the wisdom and profound messages that inspired us to think deeper, to think bigger. The greatest honor of all was seeing our very own Culture Ambassador, Kim Bennett Horvath, on stage among the legends, including John Paul DeJoria, Robert Cromeans, Winn Claybaugh and Tim Storey. For a taste of the inspiration, check out 12 of the lessons learned...  Read More

"The one thing I can't live without in #MySola is Olaplex and laughter!"  Read More

Julie Nguyen is a nail technician from Charlotte, North Carolina who is not just providing a service, she is working with purpose. Julie was selected to be one of our Faces of Sola because she is a young, aggressive marketer who has created her own space for nail in the hair-centric Sola community. Watching her business grow on social media over the last few months, it was clear that Julie is paving the way for niche beauty services to thrive in the Sola world.  Read More

“It all starts with the ability to listen,” says Vicki King, owner of Be Beautiful at Sola Salons in Concord Centre – Springfield. “The numbers will add up. The most important thing,” Vicki continues, “is the relationships you make.”  Read More

Find out what makes Cosmic Nails the ultimate space to CREATE!  Read More

Utilizing text marketing, Kelsey got 15 bookings within an hour of sending out the texts. For her services and price point, that was well over $1500. And beyond the earnings she was able to pull in just a few minutes, she was able to connect with clients in a way that wouldn't have been possible any other way.  Read More

Tammy Muniz’s morning routine was a little more entertaining in June. In addition to her normal primping, the stylist also had to decide which pink wig to put on. Tammy and her daughter Lauren Muniz co-own Rouge 22 Salon in Chattanooga, Tennessee, and the duo collected a half-dozen pink wigs while participating in Susan G. Komen’s BigWigs campaign, a four-week, national initiative designed to raise awareness and cash for breast cancer research and programs.  Read More

"Being able to go to my own space an feel free to express myself through my amazing clients is amazing. It's what I call freedom."  Read More

Decorating a small salon space requires a bit more thought. With a little planning (& some creative shopping!) Shaila Paredes, of Brows by Shaila shows how she transformed her Sola studio into a welcoming space for her clients and an environment that totally reflects her brand.  Read More

“When my clients leave #MySola, I want them to feel fabulous!”  Read More

As entrepreneurs and service providers, we all have slow times. I remember when I first joined the beauty industry, we had a guest speaker come to our school to share with us the ups and downs of cosmetology life. He shared an alarming fact that a large percentage of hairstylists do not make it in this industry because they cannot handle the slow times as well as the hard work that one must put into this industry to make it. So, what should you do during slow times? Well, there are a couple of things that I do when I am slow and they help me get out of “the rut” and I believe that it will help you too.  Read More

Studio 6 Salon is a place where Adria Scheet’s vision has come to life!  Read More

They’re our providers and our protectors, and they’re never short on hilarious parenting hacks, wisdom, and fun. Simply put, dads are the best! And that’s why – in honor of Father’s Day – we’re highlighting a few of the dads in our Sola family. Read on for some seriously heartfelt insights on fatherhood, and the stories about how becoming a dad changed these men forever.  Read More

If you haven't met Antonio Heath yet online (AKA @tonytonsorial) he is an incredible resource for building and maintaining a successful independent barbershop, using some truly unique tactics. Not to mention, the way he works with his hands and shears is truly magnificent! This month's Faces of Sola feature is an active and engaged member of the Sola social community who also travels the country aggressively as an educator for Hattori Hanzo Shears.  Read More

Contrary to popular belief and as Seth Godin famously says, “everyone is not your customer.” The winning strategy for boutique salons, and the most important step in marketing, is figuring out who your target audience is and determining why they would choose to visit your salon over anywhere else.  Read More